LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and streaming services